Latest Insights in Finance and Accounting Outsourcing Trends

Rose Report: Issue 59

BY TED ROSE, PRESIDENT AND CEO, ROSE FINANCIAL SOLUTIONS

As we close out the year and look ahead, the lingering effects of the pandemic will continue to influence the business world. The current economic downturn, unpredictable workforce trends, and supply chain challenges are driving companies to implement transformative changes to their operations, including how they manage their finance and accounting functions. Technology will take center stage in the upcoming year, influencing each of the top five trends in the finance and accounting industry.

Implementing Technology

The area of technology has seen substantial advancements recently, and this trend will continue into the foreseeable future. Businesses that invest in finance and accounting technology will have an advantage over their competitors in navigating today’s unpredictable economic climate. The finance and accounting profession is already embracing new technologies such as artificial intelligence (AI) and machine learning (ML), which will significantly impact how firms operate in the future. With automated procedures in place, AI and ML will code, route, and evaluate information and provide additional insight based on potential financial outcomes based on trends in market and company data. Businesses that want to lead their respective industries must develop an infrastructure that can capitalize on the potential of these technologies.

Financial Management

While compliance and maintaining records are essential accounting functions, financial clarity and visibility into financial results have become critical. The current economic headwinds have created a paradigm shift that increases the importance of CFO services to overcome financial challenges, develop proactive strategies, and manage growth. 

Outsourcing Finance and Accounting Functions

Outsourcing has become increasingly popular for organizations struggling with employee shortages and rising hiring costs. In fact, according to Deloitte, 70% of businesses outsourced a portion of their accounting functions to reduce business costs in 2020. Outsourcing offers additional benefits, including an expanded team of skilled experts, reduced onboarding requirements, and improved delivery times. The movement to the next generation of finance and accounting outsourcing, Finance as a Service (FaaS), will continue to grow as companies seek greater insight through the combination of cutting-edge technology and a team of finance and accounting professionals.

Data Security

Financial records are the lifeblood of any organization. As such, keeping them secure is an ongoing concern for CIO’s and CFO’s. That’s why the movement towards hardening access to corporate data through security measures such as multi-factor identification, encryption, and security awareness training will continue to be a top priority.

Simplifying Back-office Functions

As companies embrace digital transformation, they are moving towards connecting back-office functions into a comprehensive system that improves visibility, communications, and access. While this functionality has been traditionally limited to a full ERP implementation for larger enterprises, novel technologies are making this possible for smaller companies to eliminate tedious processes, improve efficiency, limit risks, and reduce human error.


These trends indicate that technology advancements will remain a priority in the finance and accounting industry. It is important to note, however, that technology will not replace accounting and finance professionals, but rather enable them to focus on higher level tasks such as financial analysis, process development, and strategic initiatives.


If you would like to learn more about these trends and how they can help your company succeed, please schedule an introductory meeting.


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This content is for information purposes only and should not be considered legal, accounting, or tax advice or a substitute for obtaining such advice specific to your business.

Ted Rose


President, CEO, and Founder

In 1994 Ted Rose founded Rose Financial Solutions (ROSE), the Premier U.S. Based Finance and Accounting Outsourcing Firm. In 2010, the Blackbook of Outsourcing named ROSE the #1 FAO firm in the world based on client satisfaction. As the president and CEO of ROSE, he provides executives with financial clarity. Ted has also acted as the CFO for a number of growth companies and assisted with various rounds of financing and M&A transactions.

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September 4, 2025
Rose Financial Solutions (“ROSE®”), a pioneer in Finance as a Service ( FaaS ), today announced new strategic partnerships designed to empower fractional CFOs and CPA firms to support clients with scalable financial infrastructure. Through alliances with Apex Finance Solutions, CFO Advisory DC, CTM Partners, and Rubino & Company , ROSE is expanding access to scalable, AI -enabled solutions that simplify financial operations and amplify the value advisors deliver to growing businesses. “Fractional CFOs and CPA firms are critical growth partners for businesses, but they shouldn’t have to build financial infrastructure on their own,” said Ted Rose, President, CEO, and Founder of ROSE . “With these partnerships, we’re giving them access to enterprise-grade tools that drive efficiency, scalability, and insight—so they can remain focused on their most important role: trusted advisors.” At the center of these partnerships is ROSE’s Finance as a Service ( FaaS ) model, which integrates People, Process, Technology, Organization, and Data . This framework simplifies back-office operations while empowering financial leaders with real-time insights, audit-readiness, and proactive decision-making . All four partners now gain access to Easby ® , ROSE’s AI-powered, enterprise-grade automation platform that seamlessly integrates with accounting systems to transform financial data into actionable intelligence. Meet the Partners Apex Finance Solutions : Guides high-performing entrepreneurs with executive-level financial leadership. With Easby®, Apex enhances its strategic advisory capabilities through real-time data insights. CFO Advisory DC : Brings a global perspective from private equity, impact investing, and strategy consulting. Easby strengthens its ability to deliver operational excellence and scalable growth strategies. CTM Partners : Specializes in driving scalable growth and operational efficiency through financial leadership. By leveraging ROSE’s FaaS model, CTM expands client visibility and decision-making agility. Rubino : A Maryland-based CPA firm delivering audit, tax, and CFO consulting expertise (through their CAS – Client Accounting Services). By integrating Easby, Rubino enhances compliance readiness while delivering deeper client insights. “This is just the beginning of our CFO and CPA partner network buildout,” added Rose. “Our goal is to ensure every growth focused organization in the nation has access to the same level of sophistication and scalability as enterprise finance teams—without the cost or complexity. Our nationwide network will reshape the way financial leaders deliver trusted, data-driven advisory services.” About Rose Financial Solutions ROSE is a leading provider of Finance as a Service (FaaS – next generation of finance and accounting outsourcing) , helping businesses simplify financial operations by aligning People, Process, Technology, Organization, and Data . Its enterprise-grade AI-enabled automation platform, Easby® , transforms financial data into actionable insights, enabling companies to scale with confidence and agility. With ROSE and Easby, organizations achieve audit readiness, operational efficiency, and data-driven decision-making—redefining the future of finance and accounting. To learn more about how ROSE and Easby® can transform your financial operations, visit www.rosefinancial.com and www.easby.ai . Ready to empower your firm with enterprise-grade financial infrastructure? Contact us today to explore partnership opportunities.
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