Creating an Innovation-focused Corporate Culture
Rose Report: Issue 53
By Ted Rose, CEO and president, Rose Financial Solutions
In today’s competitive business environment, you must innovate to remain at the forefront of your sector. Continuous improvement is essential for creating better products and services, establishing more efficient methods, and growing your organization. To ensure that your business operations are aligned for long-term success, it is critical to support innovation throughout all departments and at all levels. To quote Steven Johnson, “If you look at history, innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect.”
Value the exchange of ideas
Though business leaders recognize the importance of harnessing the power of their employees’ pooled ideas, creativity, and knowledge, they frequently struggle with how to create a corporate culture focused on innovation.
While company executives are increasingly adopting leadership styles that empower employees to participate more actively in decision-making, a 2021 Gartner survey reports that only 47% of employees believe that leadership teams incorporate their viewpoints into the decision-making process, compared to 75% of executives. The same report also found that while 77% of executives feel they are part of something important at their organization, only 59% of employees feel the same. Employees, regardless of their status within the organization, must be encouraged to bring fresh ideas to the table.
Establishing a workplace culture that emotionally ties all employees to the organization’s strategic goals is one of the most critical components of promoting innovation. Often, companies make the mistake of siloing departments. Teamwork and collaboration across departments ensure that everyone in a company is focused and working on the same goal.
Provide training, tools, and opportunities
Staying ahead of innovation requires hiring and equipping forward-thinking professionals with the tools they need to deliver innovative solutions. As companies struggle to hire and retain employees in today’s competitive job market, those that have a corporate culture of innovation stand out as employers of choice for top talent.
The pandemic has significantly increased learning and development (L&D) spending as companies recognize the need to upskill employees. In fact, according to a Capterra survey , 41% of HR leader respondents stated that their L&D budget increased in 2021, and even more (49%) increased their budget for 2022. The advantages of L&D programs benefit companies and employees alike. Not only do these programs improve job skills and knowledge, but they also increase employee productivity by allowing them to work more efficiently.
Employees want more than just a paycheck. They want to be challenged, valued, and heard. Simply put, highly skilled people want to work for innovative companies. Organizations that connect employees to the organization’s strategic goals, value the exchange of ideas, and invest in L&D will be better positioned for innovation and growth today and well into the future.
This content is for information purposes only and should not be considered legal, accounting or tax advice, or a substitute for obtaining such advice specific to your business.
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Rose Financial Solutions (“ROSE®”), a pioneer in Finance as a Service ( FaaS ), today announced new strategic partnerships designed to empower fractional CFOs and CPA firms to support clients with scalable financial infrastructure. Through alliances with Apex Finance Solutions, CFO Advisory DC, CTM Partners, and Rubino & Company , ROSE is expanding access to scalable, AI -enabled solutions that simplify financial operations and amplify the value advisors deliver to growing businesses. “Fractional CFOs and CPA firms are critical growth partners for businesses, but they shouldn’t have to build financial infrastructure on their own,” said Ted Rose, President, CEO, and Founder of ROSE . “With these partnerships, we’re giving them access to enterprise-grade tools that drive efficiency, scalability, and insight—so they can remain focused on their most important role: trusted advisors.” At the center of these partnerships is ROSE’s Finance as a Service ( FaaS ) model, which integrates People, Process, Technology, Organization, and Data . This framework simplifies back-office operations while empowering financial leaders with real-time insights, audit-readiness, and proactive decision-making . All four partners now gain access to Easby ® , ROSE’s AI-powered, enterprise-grade automation platform that seamlessly integrates with accounting systems to transform financial data into actionable intelligence. Meet the Partners Apex Finance Solutions : Guides high-performing entrepreneurs with executive-level financial leadership. With Easby®, Apex enhances its strategic advisory capabilities through real-time data insights. CFO Advisory DC : Brings a global perspective from private equity, impact investing, and strategy consulting. Easby strengthens its ability to deliver operational excellence and scalable growth strategies. CTM Partners : Specializes in driving scalable growth and operational efficiency through financial leadership. By leveraging ROSE’s FaaS model, CTM expands client visibility and decision-making agility. Rubino : A Maryland-based CPA firm delivering audit, tax, and CFO consulting expertise (through their CAS – Client Accounting Services). By integrating Easby, Rubino enhances compliance readiness while delivering deeper client insights. “This is just the beginning of our CFO and CPA partner network buildout,” added Rose. “Our goal is to ensure every growth focused organization in the nation has access to the same level of sophistication and scalability as enterprise finance teams—without the cost or complexity. Our nationwide network will reshape the way financial leaders deliver trusted, data-driven advisory services.” About Rose Financial Solutions ROSE is a leading provider of Finance as a Service (FaaS – next generation of finance and accounting outsourcing) , helping businesses simplify financial operations by aligning People, Process, Technology, Organization, and Data . Its enterprise-grade AI-enabled automation platform, Easby® , transforms financial data into actionable insights, enabling companies to scale with confidence and agility. With ROSE and Easby, organizations achieve audit readiness, operational efficiency, and data-driven decision-making—redefining the future of finance and accounting. To learn more about how ROSE and Easby® can transform your financial operations, visit www.rosefinancial.com and www.easby.ai . Ready to empower your firm with enterprise-grade financial infrastructure? Contact us today to explore partnership opportunities.
Issue 98 - Transforming Accounting into a Growth Engine
