Rose Report: Issue 39

The Customer Experience: More than Just a Journey, It’s a Path to Success!

Rose Report Customer ExperienceCustomer Experience (CX) is a hot button term making its way into every corner of the business world—from job titles to websites to corporate mission statements. But, what does it really mean? According to, customer experience is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. However, CX doesn’t stop there.

CX is a two-way street. Companies that have a great product or service will fall short if they do not provide a positive customer journey. The same is true of companies that offer great customer experiences but don’t have the product or solution that lives up to client expectations. For example, you go to the hottest restaurant in town—the food is amazing but the waiter brings it to you cold.

CX focuses on ensuring extraordinary experiences at all touchpoints your customers have with your brand, company, staff, and products or services. Ultimately, a successful CX involves getting to know your customers’ needs so well that you can develop tailored experiences that far exceeds their expectations.

At Rose Financial Solutions (RFS), we provide our clients with the combination of a highly-trained staff and customizable state-of-the-art technology solutions. We believe that one size doesn’t fit all and are dedicated to developing configured solutions that help our clients reach their business goals—all while ensuring that they have an exceptional journey throughout their engagement. That’s why we have onboarded two Client Growth Consultants, Frank Wu and Elizabeth McMillen.

Our Client Growth Consultants, Frank and Elizabeth, are working with our Partners to help RFS clients identify their victory condition.  What are the goals that our clients need to accomplish for them to declare victory at the end of this year and in the future?  Once goals are established, RFS’ Client Growth Consultants work with our Partners and staff to configure a solution that moves our clients towards their goals while exceeding expectations along the way.

At RFS, we believe that CX is more than just a journey, it’s the focused path to reaching your goals and declaring victory.  With RFS as your guide, you will Achieve More with Financial Confidence™.